10 Best Shampoo Toning
#1 Best Pick
Provoke Touch of Silver Go Icy Shampoo 200ml, Icy Platinum Look in Just 1 Wash, Triple Toning Technology to Cool Down Warmer Brassy Tones, Enriched Keratin to Deeply Hydrate
Brand: PROVOKE
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- Cleanses the hair thoroughly while maintaining moisture balance
- Infused with cooling agents for a refreshing and invigorating experience
- Helps eliminate excess oil and buildup from the scalp
- Strengthens the hair shaft to reduce breakage and split ends
- Leaves hair feeling clean, fresh and revitalized after every wash
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#2 Best Value
Cooki UNSCENTED Purple Toning Shampoo Bar for Blonde, Grey, White or Highlighted Hair – Neutralises Yellow & Brassy Tones, Vegan, Zero Waste, With Tin 65g
Brand: Cooki
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- NEUTRALISES BRASSINESS IN BLONDE & GREY HAIR – This purple solid shampoo bar tones yellow and brassy hues in blonde, grey, white and highlighted hair for a cooler, brighter finish without staining hands, scalp or shower.
- FRAGRANCE-FREE & GENTLE FOR SENSITIVE SCALPS – Made without essential oils or added fragrance, this unscented formula gently cleanses while helping maintain bright, balanced colour. Suitable for sensitive scalps and fragrance-free routines. Use 1–3 times per week to keep brass at bay without harsh chemicals.
- ZERO WASTE AND TRAVEL READY - Solid bar, compact, and mess-free. No leaks in your bag. TSA-friendly for low-tox haircare on the go. Packaged plastic-free in a recyclable box or reusable tin.
- VEGAN & COLOUR SAFE – Free from silicones, parabens, and synthetic fragrance. Gentle enough for coloured hair and suitable for everyday use.
- ULTRA FOAMING & LONG LASTING BAR – Foams into a cleansing, bubbly lather that feels just like bottled shampoo. One bar can replace up to three 200ml bottles of liquid shampoo when stored correctly.
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#3 Budget Pick
Matrix Total Results Brass Off Shampoo 300ml Blonde Bleached Hair
Brand: Matrix
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- Professional salon clarifying shampoo that neutralizes brassy tones
- Deposits balancing blue-violet pigments to reduce brassy tones
- Can be left on hair for 2-3 minutes for added toning
- Suitable for color treated and natural hair
- Best for brunettes who lighten their hair
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#4 Top Choice
Cooki Purple Toning Shampoo Bar for Blonde, Grey, White or Highlighted Hair – Neutralises Yellow & Brassy Tones, Vegan, Plastic-Free, Zero Waste, In Box 65g (No Tin)
Brand: Cooki
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- NEUTRALISES BRASSINESS IN BLONDE & GREY HAIR – This purple solid shampoo bar tones yellow and brassy hues in blonde, grey, white and highlighted hair for a cooler, brighter finish. Delivers colour correction without staining hands, scalp or shower.
- NOURISHES & ADDS SHINE – Formulated with organic cocoa butter and jasmine, this gentle cleansing bar hydrates and adds glossy shine while caring for coloured hair. Use 1–3 times per week to maintain cool tones.
- ZERO WASTE AND TRAVEL READY – Solid, compact, and mess free. No leaks in your bag, and easy to take on the go. Perfect for low tox haircare and packaged plastic free in a recyclable box or reuseable tin.
- VEGAN & COLOUR SAFE – Free from silicones, parabens, and synthetic fragrance. Gentle enough for coloured hair and suitable for everyday use.
- ULTRA FOAMING & LONG LASTING BAR – Foams into a cleansing, bubbly lather ther that feels just like bottled shampoo. One bar can replace up to three 200 ml bottles of liquid shampoo when stored correctly.
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#5 Popular Choice
De Lorenzo Illumin8 Blonde Toning Shampoo 960 ml
Brand: De Lorenzo
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- Neutralizes unwanted yellow tones in blonde or pre-lightened hair
- Contains chamomile, which gives the hair a golden glow when applied
- Contains essential vitamins that promote healthy hair growth
- Protects the hair from the harsh effects of high heat styling tools
- Protects hair from prolonged exposure to UV rays from the sun
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#6 Top Pick
Fudge Professional Purple Toning Shampoo, Original Clean Blonde Shampoo, For Blonde Hair, 250 ml
Brand: Fudge
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- A sulfate-free purple toning shampoo that instantly removes yellow tones from blonde hair and suitable for vegans
- Neutralising violet pigments and proteins help banish brassiness in an instant
- FragranceFuse technology infuses each strand of hair with an explosion of fragrance that lasts 24 hours
- For blonde hair that needs cleanning and refreshing
- Hydrating guarana helps nourish hair while toning it
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#7 Top Pick
L'Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, 6.8 Fl; Oz (Packaging May Vary)
Brand: L'Oreal Paris
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- Toning Sulfate Free Shampoo: Maintain your perfect blonde with EverPure's Sulfate Free Brass Toning Purple Shampoo that hydrates and neutralizes brassy yellow and orange tones in blonde, bleached, highlighted and silver hair
- Hydrating Shampoo Formula: Color-treated hair requires special care. This moisturizing shampoo is infused with Hibiscus and Purple Dye to tone brassy hair and leave it deeply moisturized
- For Best Results: Use EverPure's Purple Shampoo and Conditioner system 2-3 times a week instead of your normal shampoo and conditioner routine. Lather purple shampoo into wet hair, leave in for up to 2 minutes. Follow with purple conditioner
- Vegan Shampoo: EverPure hair products have the purest respect for your hair and have been formulated without sulfates, parabens and harsh salts. Always color caring and powered by science
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
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#8 Top Pick
L'Oreal Paris EverPure Brass Toning Purple Sulfate Free Shampoo and Conditioner, 8.5 oz (Set of 2)
Brand: L'Oreal Paris
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- Toning Sulfate Free Shampoo & Conditioner: Maintain your perfect blonde with EverPure's Sulfate Free Brass Toning Purple Shampoo and Conditioner that hydrates and neutralizes brassy yellow and orange tones in blonde, bleached, highlighted and silver hair
- Hydrating Formula: Color-treated hair requires special care. This moisturizing shampoo and conditioner is infused with Hibiscus and Purple Dye to tone brassy hair and leave it deeply moisturized
- For Best Results: Use EverPure's Purple Shampoo and Conditioner system 2-3 times a week instead of your normal shampoo and conditioner routine. Lather purple shampoo into wet hair, leave in for up to 2 minutes. Follow with purple conditioner
- Vegan Shampoo and Conditioner: EverPure hair products have the purest respect for your hair and have been formulated without sulfates, parabens and harsh salts. Always color caring and powered by science
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
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#9 Top Pick
Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 250ml
Brand: OLAPLEX
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- Item weight: 240.0 grams
- Item volume: 8.5 fluid_ounces
- Highly concentrated purple shampoo cleanses, tones, and repairs while keeping hair hydrated from roots to ends.
- Sulfate-free formula creates a rich lather to neutralize brassiness and boost brightness after one use for all blonde, lightened, and grey hair.
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#10 Top Pick
De Lorenzo Instant Illumin8 Blonde Toning Shampoo & Conditioner Duo Pack - 375ml
Brand: DELORENZO
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- De Lorenzo Instant Illumin8 Blonde Toning Shampoo & Conditioner Duo Pack - 375Ml
- Product Type:Hair Cleaner Conditioner
- Gl Type: Beauty
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